Huggies Flunks Dad Test, Alters Campaign

We're not idiots, fathers tell Kimberly-Clark

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Huggies has pulled ads from its Facebook page after folks got cranky over the Kimberly-Clark brand's "Dad Test" campaign. A rash of complaints slammed the work for depicting fathers as deficient and indifferent caregivers. Surveys show more dads than ever taking on significant child-rearing chores, so it's no surprise the ads generated backlash in the blogosphere, including a high-profile online petition by full-time at-home Pennsylvania dad Chris Routly that garnered more than 1,300 signatures.

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