Kids

Michelle Obama: Marketing Can Make America Healthier

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would wind up slow dancing with Big B

Here’s What Happens When Kids Pick Between Toys and Household Chemicals

This Dutch PSA offers a striking reminder that brightly colored bottles are appealing to children—even when the bottles are filled with toxic liquids.

Kids React to Their First Bites of Bitter Dark Chocolate in This Priceless Israeli Ad

Dark chocolate? Yuck. That's the verdict of the kids who try the confection for the first time in this exceptionally cute, straightforward and effective Israeli spot for Strauss Group's Splendid brand.

Infographic: How Millennial Moms Shop to Fill Their Kids’ Lunch Boxes

Kraft Mozzarella String cheese, Planters Honey Roasted Peanuts and SkinnyPop Popcorn in your lunchbox?Makes going back to school sound delightfully sweet (and salty)!

A Mythical Blacksmith and a Real-Estate Dealmaker Pitch Kids on Go-Gurt

Squeezing the last drops of Yoplait's Go-Gurt out of its tube is serious business.That's the takeaway from two new ads for the General Mills brand from longtime agency Saatchi & Saatchi. As in the past, kids play leading roles. But rather than hijinx, persuasion and brute force come into play, plus a dash of drama.

‘Unboxing’ YouTube Marketers Are Accused of Tricking Kids

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the sale.

Do Anonymous Apps Enable Cyberbullying?

Do apps like Whisper, Secret and Ask.fm, which let their users mask their identity, give voice to cyberbullying and other bad behavior? Mike Dreiblatt, president of the activist group Stand Up to Bullying and co-author of How to Stop Bullying and Social Aggression, says that such apps tend to bring out the worst in young people, and has some advice for the apps as well as parents.

Top 10 Web Series Videos: Clips for Kids Top the Charts on Back to School Week

YouTube videos aimed at the young audience seem to be striking a chord. This week, five videos targeted toward the preschool crowd—four of which are over 35 minutes long—were among the most watched videos.

AwesomenessTV’s Beth Greve: DreamworksTV Is A ‘Giant Trailblazer’

In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web's biggest portals for emerging online talent.

Clever Girls Collective, KidzVuz Create Family Friendly Online Network

To help brands find online video content that even Mom and Dad will approve of, social media agency Clever Girls Collective and online network KidzVuz are working together to highlight youth influencers.