Anna Kendrick Is Mistaken for Lily Tomlin’s Meditation Teacher in Kate Spade’s New Ad
Performance Marketing
Nobody knows who Anna Kendrick is. Last year, Newscastle Brown Ale didn't give her a Super Bowl commercial, and now she's mistaken for someone else—Lily Tomlin's meditation instructor.
This Kate Spade Store Is Still Being Built, but You Can Shop Online Right at the Construction Site
Performance Marketing
Brick-and-mortar stores almost always seem to be under construction or renovating, but why should that stop consumers from shopping? Kate Spade will open a new store at The Mall at [...]
5 Words That Major Brands Are Fighting Over in Court
Brand Marketing
Using the wrong word in a bar can get you into a brawl, but if recent news from the trademark front is any indication, a word—just one word—can get a [...]
Derek Lam Believes in Fashion for the Masses
Brand Marketing
Derek Lam remembers a time when it would take years before an apparel brand was established enough to spin off a secondary line aimed at catering to the masses. But [...]
How Filmmaker Casey Neistat Gets Away With Murder
Brand Marketing
Specs Who Casey Neistat Age 32 New gig Freelance commercial director Old gig Commercial director, HSI Productions
EBay Launches ‘Shoppable Windows’
Performance Marketing
EBay is launching virtual stores called "shoppable windows" in New York, Reuters reported.