Jockey

Inspirational New Jockey Campaign Shows What It Means to Be a True Hero

Jockey's new campaign is showing what people are made of—literally and figuratively—with emotional videos starring everyday heroes. The campaign, "Show 'Em What's Underneath," includes three real-life inspirational stories, encouraging people to be confident with who they are.

Agency of the Year: A Maturing Droga5 Still Hasn’t Lost Its Edge

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village.

Snuggle, Jockey, Jolly Time Get Nostalgic in New Ads

Vintage. Classic. Throwback Thursday (#tbt). Flashback Friday (#fbf). It’s hip to be nostalgic these days.

Why Droga5 Thinks Its Jockey Campaign Could Last for a Decade

IDEA: What would Buzz Aldrin do? It depends on his underwear.He did impressive things in the '60s while wearing Jockey briefs—walking on the moon, for one. But imagine what he'd conquer today in more modern undergarments.

The 6 Manliest Fashion Brands of All Time [Video]

What is it that makes a fashion item quintessentially manly? Historian and in-house Brand Genius Robert Klara talks us through the styles that will make a man of you.

Babe Ruth Makes Cameo in Jockey’s New Ad

Yes, Babe Ruth used to endorse the Jockey brand, but there’s another reason his image appears in a new ad for Jockey Sport underwear that breaks today.

Perspective: The Skinny on Skivvies

In the 1958 film Long, Hot Summer, Paul Newman sent moviegoers’ jaws straight to theater floors. His shocking exploit? Doing a scene in his underwear. During the Eisenhower era, men’s skivvies just weren’t appropriate for polite discussion over a dish of ambrosia Jell-O.