Inspirational New Jockey Campaign Shows What It Means to Be a True Hero
Brand Marketing
Jockey's new campaign is showing what people are made of—literally and figuratively—with emotional videos starring everyday heroes. The campaign, "Show 'Em What's Underneath," includes three real-life inspirational stories, encouraging people to [...]
Babe Ruth Makes Cameo in Jockey’s New Ad
Brand Marketing
Yes, Babe Ruth used to endorse the Jockey brand, but there’s another reason his image appears in a new ad for Jockey Sport underwear that breaks today.
Perspective: The Skinny on Skivvies
Brand Marketing
In the 1958 film Long, Hot Summer, Paul Newman sent moviegoers’ jaws straight to theater floors. His shocking exploit? Doing a scene in his underwear. During the Eisenhower era, men’s [...]