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In the 1958 film Long, Hot Summer, Paul Newman sent moviegoers’ jaws straight to theater floors. His shocking exploit? Doing a scene in his underwear. During the Eisenhower era, men’s skivvies just weren’t appropriate for polite discussion over a dish of ambrosia Jell-O. So it’s not surprising that prudishness determined function and form in the 1955 Jockey ad at right. Save your surprise for the near-pornographic flesh fest that replaced it. All advertising evolves—but seldom this much.
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