Babe Ruth Makes Cameo in Jockey's New Ad

A great athlete, yes, but also just a man's man

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Yes, Babe Ruth used to endorse the Jockey brand, but there’s another reason his image appears in a new ad for Jockey Sport underwear that breaks today.

You see, beyond his talents as a home run hitter, the Babe was a man’s man, known to enjoy his hot dogs and social life as much as the regular guys that Jockey is targeting in its new “Get real” campaign from NSG/SWAT. So Ruth’s cameo in the campaign’s initial TV ad works strategically as well as historically.



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