This New Website Wants to Be an Etsy for Artists
Performance Marketing
Can Ziibra be to artists what Etsy is to artisans?
Fly JetBlue and Stop Being a Sad, Pathetic Loser Like This Pigeon
Creativity
JetBlue Airways is launching a big new ad campaign from Mullen with the theme "Air on the Side of Humanity." But its big star isn't even human—he's a pigeon. The [...]
JetBlue Knows How to Communicate With Customers in Social, and When to Shut Up
Brand Marketing
JetBlue Airways landed ahead of schedule in the realm of social media—and in full-blown crisis mode.
Rokkan Lands Aer Lingus, Nabbing First European Work
Performance Marketing
New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country.
JetBlue Aims High With Online Tribute to NBA’s Jason Collins
Creativity
The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent [...]
JetBlue Makes a Fool of Meaner Brands With April 1 Promotion
Creativity
JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the [...]