Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Humans generally consider themselves to be better than pigeons in all ways, significant or not. But are we, really?
JetBlue's "Air on the Side of Humanity" campaign from Mullen, which launched last fall in Boston and is now rolling out to New York and Florida markets, suggests we're actually quite pigeon-like ourselves—at least, those of us who don't fly JetBlue are.
Indeed, much like the humble pigeon, who flies in crowded spaces, gets crumbs for snacks and is generally ignored and/or despised, we tend to be unappreciated when we take to the skies aboard other airlines.
Along with the TV work, JetBlue has been running a new Web series from Funny or Die that extends this notion of pigeon-on-human empathy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in