24 Hours in Advertising: Tuesday, Dec. 9, 2014
Brand Marketing
Here's everything you need to know about the past 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down
Brand Marketing
The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of [...]
Accounts in Review: NBA, Brown-Forman Pick Finalists
Brand Marketing
It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the [...]
Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up
Brand Marketing
Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new [...]
JCPenney Reviews Its Media Business After More Than a Decade With OMD
Brand Marketing
Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down [...]
10 Big-Spending Advertisers That Prove Tumblr Could Make $100M in 2015
Performance Marketing
On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015.