After Its Financial Interventions Commercials, KeyBank Picks a New Agency
Brand Marketing
Following a review, independent agency The Richards Group in Dallas has won creative, media and digital duties for KeyBank.
Elliott Management Strikes a Deal With IPG on Board Nominees
Brand Marketing
Interpublic reached an agreement with activist investor Elliott Management: The agency holding company is nominating three new board members and creating a new finance committee to focus on margin expansion.
Papa John’s Picks a New Agency to Help It Go Global
Brand Marketing
Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged [...]
Are Ad Agencies the Next Target for Sears Holdings’ Cost-Cutting?
Brand Marketing
Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of [...]
Office Depot Selects New Agencies
Brand Marketing
McCann Erickson and fellow Interpublic Group shop UM have won Office Depot’s creative and media accounts, respectively, after a review that began in the summer.
UM’s U.S. Strategy Chief Moves to PHD
Brand Marketing
Will Wiseman, the head of U.S. strategy at Interpublic's UM, is joining PHD in the new role of president of strategic communications.