Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said.
Collectively, those brands spent $560 million in media last year—the majority of which ($350 million) went toward Sears, according to Kantar Media. Kmart's spending totaled $210 million.
Sears' lead creative agency is Aegis Dentsu’s Mcgarrybowen and Kmart's is Interpublic Group’s FCB. Havas Worldwide is also on the Sears roster, creating ads for its Kenmore, Die Hard and Craftsman brands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in