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Will Wiseman, the head of U.S. strategy at Interpublic's UM, is joining PHD in the new role of president of strategic communications.
The hire of Wiseman, who joins PHD on Oct. 15, follows the recruitment of UM's Nathan Brown, who becomes PHD's U.S. CEO on Oct. 1.
At UM, Wiseman's strategy contributions led to the agency's win of the U.S. planning and buying portion of the H.J. Heinz Co. business, which moved to UM and units of Omnicom Media Group last May.
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