Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns
Performance Marketing
Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one [...]
Google Search Exec Questions Facebook Graph Search
Performance Marketing
Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google.
Adobe Borrows From Pinterest in Marketing Cloud Redesign
Performance Marketing
Pinterest’s ascent last year heralded a new design ethos that spread to many digital properties.
How Google’s Ad Tech Stacks Up
Performance Marketing
These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from [...]
Marin Software Positions for First Ad Tech IPO of 2013
Performance Marketing
Google Enhances AdWords, Possibly Correcting Mobile Ad Rates
Performance Marketing
During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever [...]