Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from advertiser to publisher. Google officially announced its own last summer, dubbing it’s the DoubleClick Digital Marketing platform (DDM).