How Google's Ad Tech Stacks Up

DoubleClick, Mindshare execs discuss the end-to-end platform

These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from advertiser to publisher. Google officially announced its own last summer, dubbing it’s the DoubleClick Digital Marketing platform (DDM).

Conceivably the aim for any ad tech stack is to house as many ad dollars as possible within one platform. Performance-wise, the claim is that an integrated end-to-end solution leads to better results and fewer headaches—though that doesn’t mean there aren’t hiccups along the way.

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