Making Digital Marketing and IT Work Together
Performance Marketing
If your IT department has the lead role in your digital marketing, expect many agencies to politely decline the opportunity to work with you. Such an arrangement is a big [...]
Beacons — and the Data They Provide — Help Merge the Digital and Physical Worlds
Performance Marketing
Wouldn't it be great if we could all create marketing that is so fantastic, it becomes inextricable from the brand experience? What if those experiences were seamless between your audience's [...]
Releasing Data Trapped in CRM for Email Marketing
Performance Marketing
Want higher email marketing response rates? Personalize! Sounds straightforward, until you realize that the data you need is trapped in your CRM system or segmentation engine, and you don't have [...]
Viacom Is Trying Something New for Cable Upfront Season
When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what [...]
Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events
Brand Marketing
"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This [...]
Starcom President Explains Her Holistic Approach to Data
Performance Marketing
Specs Who Amanda Richman New gig President, investment and activation, Starcom Old gig President, digital, MediaVest