Mophie Shops for a Lead Creative Agency
Brand Marketing
Mophie—a big name in smartphone cases with batteries inside—is looking to make a big splash in marketing. The company is close to hiring its first lead creative agency, nine years after its [...]
Kia’s Man and Woman of Now: Two of the Most Irritating Ad Characters Ever
Creativity
Australian yuppie hipsters … crikey, who better to pitch cars in Kia commercials? The answer appears to be anyone, judging by the pervasive negative reactions to the automaker's "Man of [...]
Hyundai Remixes Bob Marley’s ‘Three Little Birds’ for New Ad
Creativity
Hyundai is getting a lot of coverage for putting Bob Marley's "Three Little Birds" in an ad for its Assurance Connected Care in-car customer-service program, largely because the late reggae [...]
Yet Another Car Ad Depicts Failed Suicide to Promote Clean Emissions
Creativity
UPDATE: Holly Brockwell, a British advertising creative whose father committed suicide in a car, wrote a heartbreaking blog post in reaction to this ad that has been shared widely this [...]
RAM’s ‘Farmer’ Voted Best Super Bowl Spot in YouTube’s Ad Blitz Contest
Brand Marketing
And on the ninth day, God looked down and very much enjoyed RAM's "Farmer" commercial on the Super Bowl. The stunning two-minute spot for Chrysler's truck division, created by The [...]
Hyundai Beats Rivals on Track, Consoles Them With Sympathy Cards
Creativity
Hyundai and its agency, Innocean, are so proud of the Genesis Coupe R-Spec, and so unaware of the concept of a sore winner, that they made four "sympathy card" ads [...]