Hyundai Remixes Bob Marley's 'Three Little Birds' for New Ad

Hyundai is getting a lot of coverage for putting Bob Marley's "Three Little Birds" in an ad for its Assurance Connected Care in-car customer-service program, largely because the late reggae icon's music is so infrequently licensed for ads. The automaker is also sponsoring a remixed version (done by Bob's son Stephen Marley and DJ/producer Jason Bentley) of Marley's Legend album, which features the song, and a three-minute documentary about the remix project. Despite all the fuss, what strikes me most about the spot, from ad agency Innocean, is how bland it is.