Hyundai Giving Away Another Zombie-Proof Survival Machine in Latest Walking Dead Tie-In

Better than a stick

Headshot of T.L. Stanley

The new ad in Hyundai's ongoing tie-in with AMC megahit series The Walking Dead features a scruffy bunch of zombiepocalyse survivors who could pass for Woodbury refugees taking shelter with Sheriff Rick and crew. That means they'll probably be dead soon. Sharp sticks will get them only so far against angry hordes of walkers and that pesky black cloud that hangs over our heroes.

The latest commercial, from Innocean USA, helped kick off the drama's fourth season this week and launch the next round of Hyundai's Chop Shop initiative. Fans can win a custom-designed, tricked-out, zombie-proof 2014 Hyundai Tucson in the "Survive and Drive" sweepstakes. If it's anything like the inaugural prize, unveiled at the recent New York Comic-Con, there will be razor wire and machine guns.

Hyundai, an early sponsor of The Walking Dead, has to love this killer alliance. The show's Season 4 premiere pulled in a record-busting 16.1 million viewers, up 30 percent from its previous high-water mark. More Chop Shop-centric ads will debut on Hyundai's social media networks within the next few weeks. See the previews below.


Client: Hyundai Motor America

Spot: "Speech"

Agency: Innocean USA

Executive Creative Director: Greg Braun

Creative Directors: Barney Goldberg, Scott Muckenthaler, Tom Pettus

Art Director: Arnie Presiado

Copywriter: Jeb Quaid

VP, Director of Integrated Production: Jamil Bardowell

Executive Producer, Content: Brandon Boerner

Product Specialist: Lawrence Chow

VP, Account Director: Juli Swingle

Account Supervisor: Darcy Tokita

Account Coordinator: Kohl Samuels

VP, Digital Engagement and Strategy: Uwe Gutschow

VP, Media Planning: Ben Gogley

Media Director: James Zayti

Senior Business Affairs Manager: Lisa Nichols

Project Manager: Dawn Cochran

Production Company: Biscuit Filmworks

Director: Mike Maguire

DP: Neil Shapiro

Executive Producer: Colleen O'Donnell

Producer: Tracy Broaddus

Production Supervisor: Mitch Livingston

Casting Agent: Mary Ruth

Editorial Company: Union Editorial

Editor: Jim Haygood

VP Executive Producer: Megan Dahlman

Music Company: Human

Producer: Jonathan Stanford

Telecine Place: Company 3

Online Place: Union Editorial

Record Mix Place: Eleven Sound

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.