Initiative

Meet the 12 Most Successful Media Agency Execs in Southern California

Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much […]

Media Agency Initiative Hires Former Starcom Exec as Global Chief Strategy Officer

Full-service media agency Initiative has hired Kate Bower as global chief strategy officer, a role that will also see her run its U.S. strategic operations.

GoDaddy Taps MEC for Global Media

GoDaddy has entered WPP's domain, tapping the holding company's MEC division for worldwide media chores. The move comes a month after the client hired Omnicom's TBWA\Chiat\Day for creative.

Marketers Should Look Beyond the Dazzle of CGI and Embrace Storytelling

One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog years in today's world, so why did this particular ad stop me cold?

Unilever Concludes Its Global Media Review and Shifts Some Assignments

One of the year's biggest global media agency reviews has concluded, with Unilever shifting some regional duties between roster shops Mindshare and PHD, but making few changes overall.

GoDaddy Hires Its First Lead Creative Agency to Fuel Global Expansion

Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency.The Web domain company said it hired the agencys New York office after "an extensive review that included in-market meetings with GoDaddy country executives and agency teams in Asia, Europe and Latin America, as well as the U.S."

See How This NYC Agency Remodeled With Teamwork and Flexibility in Mind

New York's Herald Square is home to a handful of IPG properties, including global media and investment agency Initiative. In 2014, the shop received a face-lift from design firm Ted […]

Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative […]

Accounts in Review: Creative Searches Pick Up, a Bit

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's […]