ING Uses Ads to Get Its New Voya Name Out There
Brand Marketing
The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year.
iCrossing CEO Don Scales Steps Down
Performance Marketing
Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-b
iCrossing Hires Moxie and Razorfish Vets
Brand Marketing
A steady stream of new business means more hands needed on deck for iCrossing.
Instagram Video Invites Ads Speculation, Puts Vine on Notice
Performance Marketing
The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app's pa
Razorfish Opens San Francisco Lab for Emerging Retail Experiences
Brand Marketing
There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing [...]
Coke Zero Mother’s Day Twitter Stunt Lets Forgetful Sons Off the Hook
Performance Marketing
Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you.