Deep Focus has found its new creative leader after a long search. This week the Engine Group agency named former Wunderman executive vice president John Reid as its U.S. chief creative officer, overseeing a network that includes offices in New York, Los Angeles and San Francisco. He began the job this week in Manhattan and reports directly to CEO Ian Schafer.
For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.
Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand.
While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing