Ian Schafer

Deep Focus Names New U.S. Creative Leader, Looks to Compete With More ‘Traditional’ Agencies

Deep Focus has found its new creative leader after a long search. This week the Engine Group agency named former Wunderman executive vice president John Reid as its U.S. chief creative officer, overseeing a network that includes offices in New York, Los Angeles and San Francisco. He began the job this week in Manhattan and reports directly to CEO Ian Schafer.

Why Marketers and Media Firms Are So Excited About Addressable Advertising

5 Ways Marketers Are Already Putting Sensors to Work

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.

Pernod Ricard Taps Deep Focus for Olmeca Altos Tequila

Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand. 

Would Yahoo or Facebook Make a Better Tumblr Parent?

While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing

5 Best Oscars Tweets That Kept Real-time Real