In a Campaign for Business Travelers, Westin Gives Nurses Free Stay
Brand Marketing
Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed [...]
Data Points: Summer Travel
Brand Marketing
It’s no surprise that travelers depend on the Internet to research and plan vacations. According to data from Google, online query activity peaks in July, when searches for domestic travel-related [...]
Swedish Hotel Now Accepting Artwork as Payment for Rooms
Creativity
In a promotion that seems itself to a form of art, a hotel in Stockholm, Sweden, has announced that it will now accept art as payment for staying in its [...]
Perspective: High Profiles
Brand Marketing
Hotel advertising has a curious duality to it. Consider this: While a property’s marketers unfailingly boast about the hotel’s interior amenities— the room size, the service, the food, and spa [...]
The Spot: Rhapsody in Vegas
Brand Marketing
IDEA: An artful, highly curated hotel, more urban and less contrived than many of its Sin City peers, the Cosmopolitan of Las Vegas caters to what it calls the "curious [...]