Street Newspaper Lets You Book Nights Where Homeless Sleep

Ten locations around Gothenburg, Sweden, where the city's homeless might sleep are presented as "hotel rooms" in this campaign by ad agency Forsman & Bodenfors. Folks can "book" the sites, which are dilapidated, dangerous and/or exposed to the elements, for $10 a night. The funds support the efforts of local street newspaper, Faktum, which works to help the socially vulnerable and disenfranchised. "Feel the city's pulse from dawn to dusk at Gullbergsvass," begins the description of a claustrophobic concrete slab-shelf near a busy roadway.