Be it ever so humble… A pair of suburban houses display human characteristics in "House Love," BBDO New York's sweet online video for Lowe's home improvement stores.
Talking animals are a reliable comic advertising staple that Lowe's is embracing, with a twist, in its new campaign from BBDO New York, which introduces a new theme, "Make Your Home Happy," and hopes in part to hook millennials who are buying their first homes.
Is Lowe's "Fix in Six" the best-ever use of Vine by a marketer? You can ponder that question over more delightful creative from the campaign, as BBDO New York has released eight new looping videos in the series.
Ad agency Heimat in Berlin has made the cutest teenage goth ad since Kodak film taught my generation that cheerleaders and dudes in fishnet shirts could be friends.
The storytelling is exceptionally strong in "The Perfect Daughter," a Promart Homecenter spot by Fahrenheit DDB in Lima, Peru, that won a silver Lion in Film last week at Cannes.
Here's some more great out-of-home work.German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe measured out billboard-size sections of run-down buildings and fixed them up—creating visually delightful billboards that really show the difference between before and after on an improvement project.Germany has something of a tradition of doing inventive ads for home-improvement stores, as seen in the rich, weird and often epic marketing done by OBI rival Hornbach.Credits for the OBI work below.
This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to eBay's perfectly pitched point about the hazards of gifting ponies, retailers and other marketers are starting to bring the magic of the season to the small screen.
Hornbach is the world's most outrageous home-improvement advertiser. Every few months, the German chain releases a bizarre new commercial, usually showing the main character experiencing the rush of do-it-yourself construction projects as some kind of extravagant sensory explosion. Its recent epic spots have included one with a deck builder wielding a hammer of the gods, and another in which the very sounds of home improvement are beautifully symphonic to their many-eared practitioners. (And let's not even get into the awesomeness of the brand's surreal short film "The Infinite House.") So, now, Hornbach is out with its latest spot—as always, it's from ad agency Heimat—which is on a par with the previous work, although this time with even more of a creepy edge to it. Suffice it to say, the lead character here is intimately attuned to the condition of his home, even from a distance, and feels any sign of weakness like a Jedi would a disturbance in the Force. Shot with irrestistible cinematic gloom by director Martin Krejci—and with a sudden tonal shift at the end that's actually quite hilarious—it's a worthy new chapter in Hornbach's own quirky ongoing construction project: that of crafting the world's craziest home-improvement ads. Credits after the jump.