Don’t Ignore Baby Boomers
Performance Marketing
Quick quiz: Which generation is huge in size, interested in experiences, loves to travel, owns digital devices and is active in social media? Millennials? No, it’s actually Baby Boomers. Surprised? [...]
Ad of the Day: The Year’s Sweetest Home Improvement Ad Will Brighten Your Day
Brand Marketing
The storytelling is exceptionally strong in "The Perfect Daughter," a Promart Homecenter spot by Fahrenheit DDB in Lima, Peru, that won a silver Lion in Film last week at Cannes.
Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts of Buildings
Creativity
Here's some more great out-of-home work. German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe measured out [...]
Infographic: Home Improvement Shoppers Use Online Video More Than TV
Performance Marketing
Tremor Video commissioned Millward Brown Digital and
Landing Pages: This Worked, That Didn’t
Performance Marketing
Nothing derails an email conversion faster than the wrong landing page. Good emails tell a story to the recipient. It may be the story of a sale, how things work [...]
Top 10 Commercials of the Week
Brand Marketing
This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to [...]