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The storytelling is exceptionally strong in "The Perfect Daughter," a Promart Homecenter spot by Fahrenheit DDB in Lima, Peru, that won a silver Lion in Film last week at Cannes.
Directed by Ricardo Chadwick, the commercial employs a quiet, understated approach that tugs at viewers' emotions, but never seems mawkish or contrived. The problem this particular dad faces feels very real, as does his solution, achieved through a trip to Promart for supplies.
The tagline, "Your family is perfect.