Ad of the Day: The Year's Sweetest Home Improvement Ad Will Brighten Your Day

Joy is one project away

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


The storytelling is exceptionally strong in "The Perfect Daughter," a Promart Homecenter spot by Fahrenheit DDB in Lima, Peru, that won a silver Lion in Film last week at Cannes.

Directed by Ricardo Chadwick, the commercial employs a quiet, understated approach that tugs at viewers' emotions, but never seems mawkish or contrived. The problem this particular dad faces feels very real, as does his solution, achieved through a trip to Promart for supplies.

The tagline, "Your family is perfect.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in