Brand MarketingAd of the Day: Lowe’s Rolls Out 8 More Charming and Useful ‘Fix in Six’ VinesDIY tips never looked so goodBy Tim Nudd|November 3, 2014 ShareBy Tim Nudd|November 3, 2014 Share Is Lowe's "Fix in Six" the best-ever use of Vine by a marketer? You can ponder that question over more delightful creative from the campaign, as BBDO New York has released eight new looping videos in the series. The stop-motion shorts—which have won the retailer its first Cannes Lion (a bronze in Cyber) as well as a silver Clio, best in show at the Mashies Awards and various other honors—use the six-second format to show simple DIY tricks you can try at home. The craft is great, the tricks are useful, and the whole campaign is a welcome counterpoint to the traditional view of Vine marketing—which is that it almost has to look slapdash to be authentic. Check out the new videos below. By the end, you'll be asking yourself: Mayonnaise, really? CREDITS Client: Lowe’s Campaign: #LowesFixinSix Agency: BBDO, New York Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Directors: Lauren Connolly, Tim Bayne Creative Directors: Mike Sweeney, Molly Adler Associate Creative Directors: Carolyn Davis, Matthew Page (Doll, Pumpkin, Sponge, Fish) Senior Art Director: Miles Gilbert (Stampede, Tank Top, Mayo, Wood Stain) Senior Copywriter: James Harvey (Stampede, Tank Top, Mayo, Wood Stain) Executive Producers: Kristin Tomborello, Ashley Henderson Senior Producer: Tara Toliver Senior Directors: Jim Reath, Bob Estrada Account Director: Heather Linde Account Supervisor: Tyler Harris Account Executive: Ryan Dillon-Curran Production Company: humble Executive Creative Director, Director: Sam Stephens Director of Photography: Manfred Reiff Executive Producers: Eric Berkowitz, Persis Koch, Ned Brown Head of Production: Andrea Theodore Producer: Jason Haymond Postproduction: humble Post Creative Director: Kris Merc Head of Postproduction: Sue Romweber Post Producer: Suzie Cimato Adweek Adweek