Ad of the Day: Lowe’s Rolls Out 8 More Charming and Useful ‘Fix in Six’ Vines

The stop-motion shorts—which have won the retailer its first Cannes Lion (a bronze in Cyber) as well as a silver Clio, best in show at the Mashies Awards and various other honors—use the six-second format to show simple DIY tricks you can try at home. The craft is great, the tricks are useful, and the whole campaign is a welcome counterpoint to the traditional view of Vine marketing—which is that it almost has to look slapdash to be authentic.

Check out the new videos below. By the end, you'll be asking yourself: Mayonnaise, really?

CREDITS

Client: Lowe’s

Campaign: #LowesFixinSix

Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Directors: Lauren Connolly, Tim Bayne

Creative Directors: Mike Sweeney, Molly Adler

Associate Creative Directors: Carolyn Davis, Matthew Page (Doll, Pumpkin, Sponge, Fish)

Senior Art Director: Miles Gilbert (Stampede, Tank Top, Mayo, Wood Stain)

Senior Copywriter: James Harvey (Stampede, Tank Top, Mayo, Wood Stain)

Executive Producers: Kristin Tomborello, Ashley Henderson

Senior Producer: Tara Toliver

Senior Directors: Jim Reath, Bob Estrada

Account Director: Heather Linde

Account Supervisor: Tyler Harris

Account Executive: Ryan Dillon-Curran

Production Company: humble

Executive Creative Director, Director: Sam Stephens

Director of Photography: Manfred Reiff

Executive Producers: Eric Berkowitz, Persis Koch, Ned Brown

Head of Production: Andrea Theodore

Producer: Jason Haymond

Postproduction: humble

Post Creative Director: Kris Merc

Head of Postproduction: Sue Romweber

Post Producer: Suzie Cimato