Specs Who John Montgomery Current gig Global evp, brand safety, GroupM Previous gig North American chairman, GroupM Connect Age 63
Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the vast convention center floors for their clients.
Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its 143 million network of blogs.
In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything from trading desks and talent turnover to General Motors' massive consolidation of its global media business at Carat and Dentsu's acquisition of Carat parent Aegis Group.
Publicis Groupe and WPP Group are the big winners in the U.S. media review triggered by Comcast's acquisition of NBC Universal.