Group M

How GroupM’s First Brand Safety Director Plans to Safeguard Clients Online

Specs Who John Montgomery Current gig Global evp, brand safety, GroupM Previous gig North American chairman, GroupM Connect Age 63

6 Marketing Experts Tell You What You Need to Know About CES 2015

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the vast convention center floors for their clients.

Yahoo Still Looking to Ignite Tumblr’s Ad Potential

Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its 143 million network of blogs.

Media Agency Bosses Tackle Turnover, Transparency

In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything from trading desks and talent turnover to General Motors' massive consolidation of its global media business at Carat and Dentsu's acquisition of Carat parent Aegis Group.

NBCU Splits Media Business Between 2 Contenders

Publicis Groupe and WPP Group are the big winners in the U.S. media review triggered by Comcast's acquisition of NBC Universal.

WPP Unit Targets Consumers With ‘World’s Largest’ Profile Database

Just days after Google completed the rollout of its interest-based advertising service, WPP is jumping on the targeted-ad bandwagon with its own company