Crispin Porter + Bogusky has worked hard in the past couple of years to reinvigorate the Grey Poupon brand, which has such an iconic advertising history. But no, "What Do You Poupon?" is not the next big experiment for the brand.
Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean […]
When an ad campaign ends up succeeding, so often it's the creative agency that gets all the credit. Adweek's Media Plan of the Year aims to give credit where it's […]
Of all the branded efforts around gay pride in this historic week, this one from Grey Poupon and agency Crispin Porter + Bogusky is perhaps the best.
IDEA: Pardon me, are you a brand whose only real equity comes from a campy TV spot made 30 years ago that's been parodied to death in pop culture? Grey Poupon, of course, is exactly that brand. And that 1981 "Pardon Me" ad loomed large over Crispin Porter + Bogusky as it began rebuilding the Kraft Foods brand after 15 moribund years.
Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had th
With a sold-out inventory of spots costing $1.7 million per 30 seconds, this Sunday's Academy Awards presentation on ABC is looking to be quite an epic advertising event. But one brand will use its pricy piece of time to promote something even more epic. Grey Poupon is reviving its famed "Pardon me" ad campaign from the 1980s and '90s, though the new version by Crispin Porter + Bogusky seems to contain quite a bit more automotive combat and evasive driving. During the Oscars, watch for the 30-second teaser trailer below, which will be your sign that the full 2-minute ad is live on GreyPoupon.com. Then check out the March 4 issue of Adweek for the full story behind the ad's creation and execution. In case you need a reminder of how this all got started, we've added the original 1981 ad after the jump. UPDATE: The full two-minute short film is now live. See below.