'What Do You Poupon?' Spoof Grey Poupon Ad Delights the Sophomoric Masses

'We're not surprised,' Kraft says

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Crispin Porter + Bogusky has worked hard in the past couple of years to reinvigorate the Grey Poupon brand, which has such an iconic advertising history. But no, "What Do You Poupon?" is not the next big experiment for the brand.

It's a spoof video that OBVS (Online Broadcast Virtual Station), which is apparently a sketch comedy group, posted to YouTube last weekend. It's since gotten 1.7 million views.

The reactions among YouTube commenters—not know for their sophisticated sense of humor—aren't surprising, particularly those drawn to Triumph, the Insult Comic Dog style humor.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in