Hollywood A-listers always draw the biggest crowds at the Cannes Lions International Festival of Creativity, and this year's event will be even more celebrity packed as the festival adds a new category of entertainment-based programming.
The agency formerly known as BFG 9000 is growing up. Now simply Barton F. Graf, or Barton for short—after founder and CCO Gerry Graf's father—the agency still delivers cheeky campaigns […]
CANNES, France—Two well-respected creatives preached the gospel of jumping in, and then letting go, as they described their personal process of making advertising at a Cannes Lions seminar presented by Adobe here Monday morning.
The new call for entries campaign for the AICP Awards jumps forward 35 years to interview five creative leaders after they've fallen from grace. Grey's Tor Myhren finds himself in a prison orange jump suit after kidnapping the E-Trade baby.
The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips.
Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.
From Mark Figliulo's first job—as an art director working on Dewar's at Leo Burnett in 1986—to his more recent creative chief roles at Young & Rubicam in Chicago and TBWA\Chiat\Day in New York, Figliulo felt at home at big agencies. That said, this son of a entrepreneur often thought about opening his own shop.
Gerry Graf is getting the old team back together. The founder and chief creative officer of Barton F. Graf 9000 has hired Scott Vitrone and Ian Reichenthal, his former key lieutenants at TBWA\Chiat\Day in New York, as partners and executive creative directors. Most recently, Vitrone and Reichenthal ran the New York creative department of Wieden + Kennedy as co-ecds.
Midway through his anecdotal talk today on the value of big ideas, Gerry Graf reflected on the creation of a monkey ad for E-Trade—the one that Goodby, Silverstein & Partners broke on the 2000 Super Bowl.