Expect More Celebs Than Ever as Cannes Lions Expands Its Entertainment Focus
Brand Marketing
Hollywood A-listers always draw the biggest crowds at the Cannes Lions International Festival of Creativity, and this year's event will be even more celebrity packed as the festival adds a [...]
Inside TBWA New York’s Reinvention
Brand Marketing
Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.
Here’s Why Gerry Graf Is the Best Speaker During Advertising Week
Brand Marketing
Just when you thought Advertising Week could not get more full of itself, along comes Gerry Graf.
Why Mark Figliulo Started His Own Shop
Brand Marketing
From Mark Figliulo's first job—as an art director working on Dewar's at Leo Burnett in 1986—to his more recent creative chief roles at Young & Rubicam in Chicago and TBWA\Chiat\Day [...]
Ian Reichenthal, Scott Vitrone Reunite With Gerry Graf at Barton F. Graf 9000
Brand Marketing
Gerry Graf is getting the old team back together. The founder and chief creative officer of Barton F. Graf 9000 has hired Scott Vitrone and Ian Reichenthal, his former key [...]
Gerry Graf Explains Why Getting Paid by the Hour Is Nuts
Brand Marketing
Midway through his anecdotal talk today on the value of big ideas, Gerry Graf reflected on the creation of a monkey ad for E-Trade—the one that Goodby, Silverstein & Partners [...]