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Just when you thought Advertising Week could not get more full of itself, along comes Gerry Graf.
Graf, the founder of Barton F. Graf 9000 and genuine smartass, today used the occasion of defining bravery in advertising to do what he does best: inject levity into a sea of seriousness. In closing remarks every bit as irreverent as his death to TV advertising eulogy two years ago, Graf chalked up fear of bravery to one thing: losing money.
Billed as tips on how to be brave, the rapid-fire, mini-speech skewered a littany of sacred cows in advertising. Graf's
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