How Jessica Walsh and Gerry Graf Turn Data Into Art in Their Advertising

The benefits of playing, not thinking

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CANNES, France—Two well-respected creatives preached the gospel of jumping in, and then letting go, as they described their personal process of making advertising at a Cannes Lions seminar presented by Adobe here Monday morning.

In her first visit to Cannes, Jessica Walsh, a partner at New York design studio Sagmeister & Walsh, took the main stage at the Palais and quoted Picasso—"Every child is an artist. The problem is how to remain an artist once we grow up"—to emphasize the importance of play in the creative process.

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