Connor Franta Forges Ahead in Solo Career
Performance Marketing
A little over two months after leaving YouTube supergroup O2L, vlogger Connor Franta seems to have found solid footing is his solo career.
Big YouTube Channels Join Forces to Help Drive Ads
Performance Marketing
The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium.
YouTube Has a Talk With Creators About Content Rights
Performance Marketing
YouTube has been reaching out to various creators and multichannel networks (MCNs) in an effort to iron out the company’s policies on issues like copyrighted material, music rights and digital rights management. [...]
Audiosocket’s Easy Listening Solution for Digital Music Rights
Performance Marketing
Music licensing on YouTube was thrust into the spotlight last month after the National Music Publishers Association filed a lawsuit against YouTube content network Fullscreen over copyright infringement.
Fullscreen Introduces New Features for Video Creators
Performance Marketing
Fullscreen, a YouTube network that boasts upwards of 10,000 channels, has introduced new apps and analytics offerings aimed at helping its stable of video creators build larger followings, and ultimately [...]
Turns Out Maker Is Building a Platform, but Not Killing YouTube
Performance Marketing
Maker is definitely building a Web platform of some sort for its growing roster of YouTube talent—possibly a site built around a specific content vertical. But a YouTube killer? Not [...]