YouTube Has a Talk With Creators About Content Rights

Company implements new procedures for partners, networks to adhere to policies

YouTube has been reaching out to various creators and multichannel networks (MCNs) in an effort to iron out the company’s policies on issues like copyrighted material, music rights and digital rights management. Per sources, YouTube is looking to encourage MCNs (i.e., YouTube ad networks) to be more accountable for their talent's use of media and music on the platform, while also going directly to individual performers, educating them on how music and content copyrights work in the YouTube ecosystem, and providing them with tools to adhere to those rights.

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