NBA Player Sleds Down From Great Wall of China on Instagram
Performance Marketing
If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down [...]
Scottie Pippen Says He’s the Greatest Chicago Bull Ever in Foot Locker Ad
Creativity
Michael Jordan's Hanes must be in a twist now that Scottie Pippen has proclaimed himself the greatest player in Chicago Bulls history in this Foot Locker commercial.
Instagram Users Show Their Love of World Cup Soccer
Performance Marketing
The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature.
The NBA’s Instagram Team Doesn’t Need LeBron to Score
Performance Marketing
The National Basketball Association has held a Dr. J-like grip on the No.
Kobe Bryant Handcrafts Pianos and Sneakers in Ad That Makes Lionel Richie Cry
Creativity
Kobe Bryant doesn't just play pianos. He makes them. Or so it would appear from the opening scenes of this new ad from Wieden + Kennedy pitching "The Kobe Piano," [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
This week's top commercials really couldn't be more different. In this corner, you have five guys suggestively swinging their "ornaments" in a festive holiday song for Kmart. In that corner, [...]