Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with Facebook from 2010 to 2013.
Insanity reigns in this campaign for Australian short-term lending service Nimble, which is apparently the perfect solution for man pregnancy and other unexpected life events. Created by agencies Proximity Brisbane and ColensoBBDO Auckland, along with production company The Sweet Shop, the ads won silver in the Film category at Cannes last week, and with good reason. They're entertaining, creatively cut and actually make a weird kind of sense. Babies, breakdowns and vet visits are all plausible—sympathetic, even—as unexpected expenses. The hyperbolic twists in the scenarios actually work as pretty reasonable metaphors for the stress of not necessarily understanding how you got in the hole, but needing money quickly anyways. While the brand will judge your ability to repay (plus a 20 percent base fee and 4 percent interest), it apparently won't scrutinize your reason for borrowing too closely.
Revenue grew modestly and net income was flattish for Omnicom Group in the first quarter of the year in yet another sign that the ad marketplace remains difficult.
Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period.
Cleveland-based KeyBank has selected Minneapolis advertising shop Campbell Mithun as its lead agency after a competitive pitch. Campbell Mithun will handle creative, media, and brand planning for the financial services company, which is focusing its marketing efforts with the retainer relationship after taking a more fragmented, project-based approach in recent years.