Demand Media Dumps Direct Sales Business
Performance Marketing
Demand Media's direct sales business has bought the farm.
NewFronts Returning With Packed Lineup
Performance Marketing
If you’re someone who works in the Web video business, the week of April 29 is not shaping up to be a good time for you to make any plans.
Federated Media Shutters Standard Direct Sales Business
Performance Marketing
In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e., the division charged with selling standard display [...]
San Francisco Tech Scene Opens Its Doors for Innovation Month
Performance Marketing
It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea [...]