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The Interactive Advertising Bureau will take on the evil robots, shysters and shady characters who are stealing millions from advertisers—before the medium’s reputation takes any more of a beating.
As chronicled in Adweek’s series of articles on suspect Web publishers, including today’s story, many believe that the Web is awash in bogus traffic perpetrated by scammers. The problems range from ghost publishers, which feature thin content but garner lots of nonhuman traffic, to sophisticated tactics like forcing full Web URLs into hidden pixels, toolbars and browsers in order to inflate traffic numbers.