Facebook Tops 1 Billion Mobile Users
Performance Marketing
Facebook crossed the billion mobile user mark last quarter, the company announced in today’s earnings report. The company also announced a big transition in leadership as CFO David Ebersman plans [...]
Facebook’s New Custom Ad Tools Target an Audience From Desktop to Mobile
Performance Marketing
Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising [...]
Facebook Ads Aim to Help Mobile App Marketers
Performance Marketing
Mobile marketers spend plenty of resources getting consumers to download their apps, but—with the exception of extremely popular go-to utility apps such as Google Maps or Twitter—smartphone users tend to [...]