August on Facebook was all about the Olympics, and the personal brands of Usain Bolt and Michael Phelps benefited greatly. The social network said the Summer Games in Rio generated 1.5 billion interactions (shares, likes," "haha," "wow," "sad," etc.) by 277 million people.
Facebook Hot Topics
When Pokemon Go became a viral sensation last month, people turned to Facebook and Instagram to talk about it.
For the past couple months, Adweek has worked with Facebook to look at chatter about topics that are on the cusp of blowing up on the social network, giving marketers an idea of what the next big consumer trends will be.
With the help of Facebook IQ on Tuesday, we took a look at which topics on Facebook and Instagram were unusually buzzy in April—the ninth installment in a series from the social media company and Adweek.
Understanding social chatter—particularly on Facebook with its roughly 1 billion daily users and Instagram, which Gen Y loves—is becoming increasingly important for marketers.
February was—as GOP front-runner Donald Trump would say—absolutely yuuuge for presidential politics thanks to several state primaries and caucuses.
January was an unusually sad month in celebrity news, with many beloved entertainers passing away. And while their deaths were often the talk of social media, the amount of buzz varied channel by channel, according to Facebook IQ.
Each month, Facebook provides Adweek exclusive data about the hottest topics being discussed by U.S. users of the massive social network.
When Facebook rolled out safety features during the recent Paris attacks, folks fired off a slew of comments a