Understanding social chatter—particularly on Facebook with its roughly 1 billion daily users and Instagram, which Gen Y loves—is becoming increasingly important for marketers.
Produced by Facebook IQ, the Hot Topics data visualization below measures the topics that drove disproportionately high volume on each platform last month. It marks the latest segment in a Facebook-Adweek series that began in September. (Scroll down for analysis.)
From the charts, it appears that more people—men of all ages, in particular—are discussing video games on social media.
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