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Facebook Is Going to Present at the 2015 NewFronts

Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek.

Ad Prices at Facebook More Than Doubled Last Quarter

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed Wall Street.

Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, A+E Networks and Dailymotion, among other properties.

Facebook Says If You Like Video Then You’ll See More of It

Facebook is giving video views more weight in its News Feed algorithm, which determines what users see from brands and friends on the social network. The greater emphasis on video comes as more advertisers play with the format.

4 Brands Using Twitter Video for Extended Storytelling

Twitter has begun testing a new feature within its one-click video format that lets brands string together pieces of content, Adweek has learned.