Alt Image Text

Elton John Wants You to Make the Official Music Video for One of His 1970s Classics

Creativity

By Angela Natividad

What if Elton John asked you to make the official music video for "Rocket Man," "Tiny Dancer" or "Bennie and the Jets"? That's exactly what just happened. Except he's not [...]

Brand Marketing

Why Celebrities Want to Be in PepsiCo’s Ads

By Robert Klara

Brand Marketing

Media and Entertainment Stars Toasted the Oscars

By Carrie Cummings

Creativity

The BBC Rolls Out a Galaxy of Stars (and a Tiger) in This Lavish Cover of ‘God Only Knows’

By David Gianatasio

Performance Marketing

Can Bruno Mars Make Email Hip Again? Brands Are Finding Out

By Christopher Heine

Alt Image Text

Melanie Amaro Banishes King John in Pepsi’s Super Bowl Spot

Creativity

By Tim Nudd

And here's your 60-second Pepsi spot that will air during the Super Bowl.

Alt Image Text

Elton John, Regis Philbin Join Pepsi’s Super Bowl Ad Lineup

Creativity

By Tim Nudd

We already knew Melanie Amaro, the 19-year-old winner of The X Factor, would be starring in a Pepsi spot from TBWA\Chiat\Day during the Super Bowl. Now comes word that Pepsi's [...]