New York State Kills Education Contract With News Corp. Subsidiary
Performance Marketing
It’s no secret that News Corp. has been trying to expand into the education business.
School notes to parents will carry ads next
Creativity
OK, putting ads on school buses and in textbooks was one thing, but plastering them on notes sent home to parents is almost comically intrusive. But it's something parents in [...]
Billboard touts South Bend’s ‘pubic’ schools
Creativity
Writing pubic instead of public is one of the classic typos of all time. It's extra embarrassing, though, when it appears on a giant billboard celebrating your local pubic—sorry, public—school [...]
Drake University’s ad campaign gets big D+
Creativity
Drake University officials are feverishly scrambling to explain why they thought "D+" would be a great theme for a recruitment ad campaign. The D+ is meant to be shorthand for [...]
Go earn that GED and trash your crappy job
Creativity
The Ad Council and director Bo Platt make a potent, straightforward case for getting a GED: It can help break down barriers and lead to better jobs. Offended wait-staff, grocery-store [...]
Burnett nabs Grand Effie for Detroit schools
Creativity
Leo Burnett in Detroit won the Grand Effie at last night's Effie Awards for its "I'm in" campaign for that city's school system. In March 2009, the Detroit Public Schools [...]