Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad
Creativity
Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports.
Zynga Needs More Words With Brands
Performance Marketing
Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than [...]
EA’s E3 Message: We’re Social, Mobile and Always Evolving
Performance Marketing
Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens.
EA to Float Copies of ‘Mass Effect 3’ Into Near Space
Creativity
Beginning on Thursday, EA and Bioware will promote their video-game space odyssey Mass Effect 3 by sending copies of the game into near space via weather balloons in New York, [...]
Reports Say EA to Buy PopCap Games
Performance Marketing
PopCap Games, the makers of gaming favorites like Bejeweled and Plants vs. Zombies, is in the process of being acquired, according to TechCrunch. The gaming company is reportedly being sold [...]