Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports.
Brands as publishers? Yeah right. Unless your business card says “chief Red Bull video guy” your brand is blowing it on YouTube. At least, that’s the assesment of Touchstorm, a company that claims to be able to get brands' videos distributed—and even better, watched—all over the Web. What makes Touchstorm so qualified to say that so many brands are blowing it on Google's mega-video platform? Well, according to an analysis the company has just released, The Touchstorm Video Index: Top Brands Edition, among the top 5,000 channels on YouTube, only 74 belong to brands.
Given the state of things in online advertising, where certain publishers and ad networks have done their part to erode some trust among advertisers
If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too.
Remember how you used to say it was just as much fun to watch your big brother play Nintendo as to play yourself? That’s now a very successful business model.
Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than 70 percent since going public last December.
Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens.
Beginning on Thursday, EA and Bioware will promote their video-game space odyssey Mass Effect 3 by sending copies of the game into near space via weather balloons in New York, San Francisco, Las Vegas, Berlin, London and Paris. Fans will be able to collect the game well ahead of the release date if they can snag the copies that float back to Earth—assuming they have the necessary hardcore science to guestimate its landing position based on atmospheric conditions (or, I suppose, pure luck). Game industry comic Penny Arcade suggests this marketing decision was made because it was far less lethal than sending the fans themselves into near-space. Another interesting decision this time around was to include the female version of Commander Shepard in the marketing. Though you’ve always been able to choose a feminine avatar for Shepard, she was never featured in any of the cinematic trailers. Check the trailer below to see the FemShep, as she is known, that fans selected over Facebook. After the jump, see the latest cinematic feature with the male version of Shepard, as well as the requisite live-action trailer.