The New King of Super Bowl Ads

With three more in this year's big game, Wieden + Kennedy becomes the shop for big spots

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If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too.

The agency has been the belle of Cannes and the Emmys, winning 45 Lions and its fourth-straight Emmy for outstanding commercial last year. But it has also earned a reputation as a big-game player, producing 21 Super Bowl ads in the past six years for the likes of Coca-Cola, EA and CareerBuilder, and 2012’s iconic “It’s Halftime in America” for Chrysler.

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