Why Brands Suck at YouTube

Touchstorm says only 74 of top 5,000 channels on platform belong to advertisers

Brands as publishers? Yeah right. Unless your business card says “chief Red Bull video guy” your brand is blowing it on YouTube.

At least, that’s the assesment of Touchstorm, a company that claims to be able to get brands' videos distributed—and even better, watched—all over the Web.

What makes Touchstorm so qualified to say that so many brands are blowing it on Google's mega-video platform? Well, according to an analysis the company has just released, The Touchstorm Video Index: Top Brands Edition, among the top 5,000 channels on YouTube, only 74 belong to brands.

Touchstorm notes that huge brands like Pepsi and Coke are not in its top ten list of brands on YouTube (though the much smaller Blendtec is).



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