Is This the Most Important Person in Advertising?
Brand Marketing
In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the [...]
Google Assembles Ad Tech Juggernaut
Performance Marketing
Google shot a flaming arrow across the entire LUMAscape chart on Tuesday in announcing the DoubleClick Digital Marketing platform. The combined product will roll out over the coming months and [...]
House Dems Go After Other Safari Privacy Dodgers
Performance Marketing
Thanks to the Google-obsessed press, Vibrant Media, Media Innovation Group and PointRoll almost got away with bypassing the privacy settings in Apple's Safari browser. But now the three companies will [...]
Google Privacy Snafu Stirs Privacy Debate, Again
Performance Marketing
It looks like Google was caught with its hand in the privacy cookie jar again. The Wall Street Journal cited a research study from Stanford University showing that Google DoubleClick [...]
Google Gets Green Light From DOJ to Buy Admeld
Performance Marketing
Google can breathe a sigh of relief now that the Department of Justice has closed its investigation into Google's $400 million deal to buy Admeld, a display advertising company that [...]
Google Rolls Out New Tools for Publishers
Performance Marketing
Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue.