Google Rolls Out New Tools for Publishers
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Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue.
“Before now, it’s been difficult for publishers to manage all their video and mobile ad space from a single ad server—the platform publishers use to schedule, measure, and run the ads they’ve sold on their sites,” Monan wrote. To solve that problem, he said, Google is rolling out a new version of its DoubleClick for Publishers platform that will allow publishers to manage all of their ads from one dashboard, and track their performance.