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Miller High Life Celebrates the Least Interesting Man in the World

Creativity

Miller High Life would like you to meet Rich, the least interesting man in the world. The champagne of beers, absent on national TV since 2012, is returning to the [...]


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What Is ‘Mudvertising’ and Why Are Marketers Diving In?

Brand Marketing

Most marketers wouldn’t want to have their names dragged through the mud. But not some brands.

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Michael Ian Black’s Twitter Ad for Dos Equis Does Gangbusters Thanks to All the Haters

Creativity

Michael Ian Black is not the most interesting man in the world, but he might be the most interesting beer endorser. Last Friday, the comedian, who has 2 million Twitter [...]

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Ad of the Day: Dos Equis

Brand Marketing

"He gave his father The Talk."

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Dos Equis Invites You to Call the Most Interesting Voicemail in the World

Creativity

The Most Interesting Man in the World is a man of few words—except when he's recording his outgoing voicemail message. Then, he (or possibly a parrot who sounds just like [...]